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New Delhi 24 May 2011

Press Release


BSES launches “My Cool Idea” initiative


The unprecedented heat wave is setting new records every other day. On May 17, the temperature touched 44 degree Celsius. It is only the second time in 5 years that the temperature has reached this figure. Power demand too is reaching new peaks every other day. It was 4823 MW on May 18, 2011, its highest ever.


Looking at this increasing power demand, BSES is launching “My Cool Idea” campaign. This initiative will engage customers and students and ask them to share their ideas and suggestions to reduce power consumption and encourage energy conservation. These ideas will be uploaded on the BSES website www.bsesdelhi.com. For the purpose, a special icon has been created on the website, which has more than 4430437 visitors


As part of the program, the company is sharing energy conservation tips with Resident Welfare Associations (RWA’s) and will also engage with Schools in the BSES area so that children can lend their support to the energy conservation awareness, this will enable customers and students to not only help conserve electricity, but also save money for themselves in the process.

Though BRPL and BYPL have made adequate arrangements of power, they appeal to their over 27 lakh customers to use electricity judiciously.

Important tips that will not only save energy but also money

Some simple every-day tips like fixing a sun control film on the windows and painting the roofs white can save significant amount of energy.


Sun Control Films



White-Roofing




Switch off

Lighting System

Room ACs

Refrigerator

Microwaves

Computers


Appliances and electronics really add up on your energy bill. When shopping for new appliances and electronics look for energy efficiency labels


BRPL and BYPL, Delhi’s premier power distribution companies are committed to ensuring quality and reliable electricity supply to all their consumers.


For further information please contact:

Prashant Dua

Chandra P Kamat

Corporate Communications

Corporate Communications

39999870 / 9312007822

39999642/9350130304