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New Delhi, 26 March 2009

Press Release

BSES expresses solidarity with Earth Hour initiative;

Urges domestic consumers to “Switch off” during Earth Hour for the Environment

• BSES urges domestic customers to whole heartedly support Earth Hour and ‘switch off’ their lights
• Millions off individuals, across 1100 cities in 80 countries have pledged to ‘switch off’ for an hour at 8: 30 pm on March 28
• Leaders and celebrities the world over, including Smt Sheila Dikshit and Amir Khan have lent Earth Hour their support
• Time to rekindle “Candle Light” moments

Delhi will join Mumbai, Los Angeles, London, Hong Kong, Sydney, Rome, Manila, Singapore, Dubai and other 1100 cities spread over 80 countries across the globe to observe the Earth Hour – 8.30 to 9.30 pm – on March 28, 2009. This day millions of individuals and businesses around the globe will unite and switch off their lights for one hour starting 8: 30 pm (local time) to show that they care about their living planet.

Earth Hour is an annual international event created by the WWF (World Wide Fund for Nature/World Wildlife Fund), that asks households and businesses across the world to turn off their non-essential lights and electrical appliances for one hour at the appointed time to raise awareness towards the need to take action on climate change.

To emphasis the significance, many celebrities and leaders across the world have also lent the event their support. Closer home film star Amir Khan has endorsed it. So has the Delhi Chief Minister Smt Sheila Dikshit.

Showing solidarity with the cause, BSES appeals to its domestic customers to whole heartedly support the event and voluntarily switch off their non-essential electricity on the March 28 for an hour staring 8: 30 pm. “Participation in this event is a token of commitment from each one of us to be an active member to reduce green house emissions and the impact of global warming in our own small ways”, said Mr Arun Kanchan, CEO of BSES.

It is also a great opportunity for the students to be part this global cause. To be part of this global movement, students can rework their study schedules and switch off and take a break during the Earth Hour. It is also a great opportunity for couples to rekindle the romance in their lives by having a candle light dinner at home/restaurants/hotels”, said a BSES official.

“Climate change and Global warming are one of the biggest international concerns taking much of the news space today. It is a growing international concern no body can afford to overlook. Earth Hour is a symbolic event designed to engage people from all walks of life in the climate change discussion and draw attention to the cause”, said a BSES official.

“Earth Hour is also all about the small changes that everyone is capable of making in their lives and building those habits into everyday living”, the official added.

According to a BSES spokesperson, “BSES has been continuously championing the cause of energy conservation at multiple levels and across all available platforms. Besides educating the stakeholders on the needs and benefits of energy conservation, the company has also launched / taken several recent path breathing initiatives in this direction. Some of them include Bijli Gyan Abhiyan, Making CFLs available at heavily discounted prices, Safe disposal of CFLs among others”

BSES, Delhi’s premier power distribution company, is committed to ensuring quality and reliable electricity supply to all its consumers.

For further information please contact:

Prashant Dua	Chandra P Kamat
Corporate Communications	Corporate Communications
39999870 / 9312007822	39999642/9350130304