New Delhi, December 1, 2006

Press Release

BSES' “Buy One Get 1 Free CFL Offer” gets enthusiastic response

Over 96,000 CFL pieces sold in little over one month

· BSES’s drive for judicious use of electricity receives tremendous response

· Proves consumers aware of the need for energy conservation

· Over 96,000 CFLs already sold – this in effect should reduce power demand by over 6 MW

· 15 W CFL (equivalent to 75 W) is the most popular category

· West Delhi has maximum takers for the CFL energy conservation scheme, closely followed by South Delhi

· Yellow light emitting 1+1 CFL option will now be made available to customers – at same price

BSES’ innovative energy conserving scheme – Buy One Get One Free CFL offer – has been received very enthusiastically by its consumers. The scheme not only helps Delhi conserve scarce and precious electricity but also helps BSES customers make substantial monetary saving.

The scheme launched in tandem with Indo Asian Fusegear Limited – one of India’s largest manufacturers and exporters of CFL – on the auspicious day of Eid (October 24, 2006) by the Hon’ble Power Minister Shri Haroon Yusuf has turned out to be a big hit. In little over one month over 96,000 CFL’s have been bought by thousands of BSES customers from the 52 special kiosks put up at BSES Customer Care Centres and select Cash Counters. “This discounted rate CFL offer for energy saving is available only till December 31, 2006”, said a BSES official.

Area	11 W	15 W	20W	Total
West	10040	15122	9164	34326
South	9868	13130	8644	31642
East	6474	9854	6682	23010
Central	1340	3346	2400	7086
Total	27722	41452	26890	96064

The data collated has revealed interesting trends. The data indicates BSES’ West Delhi customers have taken the lead in energy conservation with over 34,000 CFL’s being sold. South Delhi is a close second with over 31,500 CFL’s being bought from the stalls. East and Central are at the third and the fourth spot with over 23,000 and 7000 CFL’s being bought.

Another interesting trend observed was that the 15 Watt CFL (equivalent to 75 Watt at Rs 150 for 2) is the most popular among the customers - with over 41,000 being sold. The 11 W CFL (equivalent to 60 W at Rs 135 for 2) sold nearly 27,000 pieces closely followed by the 20 W CFL (equivalent to 100 W at Rs 200 for 2) which sold over 26,500 CFL’s

“Substituting the normal incandescent bulbs with these low consumption, high brightness output CFL’s will lead to massive savings. Savings accruing from the over 96,000CFL’s sold from BSES’ outlets will lead to a reduction in maximum demand by of over 6.2 MW at a given point of time– enough to power two average shopping malls in Delhi and lead to energy saving of over 9 million units annually” said a BSES official.

In view of the encouraging response to the scheme, BSES has now decided to put on offer the yellow light emitting CFL’s at the same price and wattage, said the BSES spokesperson. To avail the existing as well as new offer of yellow light emitting CFLs, all that a customer has to do is visit any of BSES’ 33 Customer Care Centers and 32 select Cash Counters, show copy of their last paid bill (from September 1 onwards) and avail the offer. Also there is no restriction on the number of CFL bulbs a customer can buy”

“A recent study has shown that Delhi can save around 450 MW of electricity by simply switching over to CFL bulbs. Additional 175 MW electricity can be saved by just switching off electrical gadgets from the mains, instead of the keeping them in the stand by mode” said a BSES official and added Savings of up to Rs 391 per year can accrue with just one CFL bulb. Imagine the magnitude of savings accruing to a family if all the bulbs are replaced with CFL’s

According to a BSES spokesperson “BSES has been educating its consumers about the need to conserve power though Synergy – its bi-monthly, bi-lingual newsletter that goes to its 23 lakh customers, newspaper inserts and pamphlets distributed at melas from time to time. We request our consumers to avail this special limited period offer that will not only help Delhi over come the power crisis but also bring about substantial monetary savings”

BSES, Delhi’s premier power distribution company, is committed to ensuring quality and reliable electricity supply to all its consumers.

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For further information please contact:

Prashant Dua	Chandra P Kamat
Corporate Communications	Corporate Communications
39999870 / 9312007822	39999088/9350130304