New Delhi, October 24, 2006

Press Release

Buy 1 CFL bulb, Get another absolutely free –

is BSES’ offer for the Energy Conservation initiative

·         BSES’ offer will help save electricity & money for its consumers

·         No restriction on the number of CFL bulbs a BSES customer can buy

·         All CFL’s backed by one year replacement warranty, Special offer valid  till 31 December 2006

·         11 W, 15 W and 20 W CFL = 60 W, 75 W and 100 W of Incandescent bulb

·         BSES has tied up with CFL manufacturer Indo Asian for the scheme

Electricity is a scare resource. More so, in the national capital, Delhi, where the power shortages figure touched the 900-MW-mark this summer. Even though the availability of power has improved– it is unlikely that the growing demand would be fully met during the next few years. The need of the hour, therefore, is to use electricity judiciously by conserving power.

Recently the Delhi government promulgated two notifications, making the use of Solar Heating and CFL bulbs compulsory in commercial buildings. BSES, as Bhagidari partners of the Delhi government, has come out with an innovative scheme for the on-going festive season. The scheme will not only help conserve electricity but also bring about substantial monetary savings to the consumers. The offer will continue till 31 December 2006.

Under the scheme – a customer buying a CFL bulb (available in 11W = 60 W, 15 W= 75 W and 20 W = 100 W) - backed by a one year replacement warranty - will get another of the same wattage - absolutely free. Explaining the dynamics of the unique offer open to all regular paying customers, a BSES official said “All a customer has to do is visit any of BSES’ 33 Customer Care Centers and 32 select Cash Counters, show copy of their last paid bill (from September 1 onwards) and avail the offer. Also there is no restriction on the number of CFL bulbs a customer can buy”

To facilitate the offer, BSES has tied up with Indo Asian – one of India’s largest manufacturers and exporter’s of CFL bulbs. Special Kiosks are being set up by Indo Asian at all the 65 customer touch points from where the customers can avail the offer. This offer can also be availed at the three special Mobile Vans – that will be stationed at important vantage points and RWA locations.

“Use of CFL bulbs will not only go a long way in conserving precious electricity, but will also lead to huge savings in a household’s electricity bill. Savings of up to Rs 391 per year can accrue with just one CFL bulb. Imagine the magnitude of savings accruing to a family if all the bulbs are replaced with CFL’s” said Lalit Jalan, CEO, BRPL.

A recent study has shown that Delhi can save around 450 MW of electricity by simply switching over to CFL bulbs. Additional 175 MW electricity can be saved by just switching off electrical gadgets from the mains, instead of the keeping them in the stand by mode, said Arun Kanchan, CEO BYPL.

According to a BSES spokesperson “BSES has been educating its consumers about the need to conserve power though Synergy – its bi-monthly newsletter that goes to its 23 lakh customers, newspaper inserts and pamphlets distributed at melas from time to time. We request our consumers to avail this special offer and do their bit to help Delhi over come the power crisis”

BSES, Delhi’s premier power distribution company, is committed to ensuring quality and reliable electricity supply to all its consumers.

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